Scope of the study:
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The days are gone when the strategy of marketing and sales used to happen in a traditional way. The world has become small by glocalization because of tremendous development in technology. The competition has increased across the globe irrespective of the industry segments where the companies are investing huge amounts in technology implementation in their organization to become sustainable. The technology is been implemented in all areas and functions of the organization and when it comes to sales apart from ERP technologies separate sales technologies are being implemented to increase monitoring and track sales. It is very important to track, and generate analytics and metrics of the sales patterns which shall help in planning the entire operations of the organization hence, Information technology in sales is very important.
The IT in Retail, FMCG, and E-Commerce play a crucial role as there are many product lines, and diverse products and the mode of operations/ sales of the sales have multiple dimensions. As stated that there because of tremendous competition organizations are expanding beyond geographical horizons and diversifying their products and tracking the sales patterns, product wise sales, location wise sales, season wise sales are very important along with the strategy of enabling the sales technologies to do market research also.
In this project, the role of IT in the sales industry with reference to retail, FMCG & E-Commerce shall be analyzed using the Political, Economic, Social, Technological, Legal, Environmental (PESTLE), Strength, Weakness, Opportunities, Threats (SWOT), Ishikawa diagrams. The five dominant sales technologies shall be analyzed based on their features, number of customers, performance, etc., and one of these five technology be selected and analyzed further. Based on the analysis the findings shall be drawn and the recommendation shall be given.
It is evident that the competition is been increasing across the globe in all industry segments and it is becoming tough for the organization to be sustainable. In any industry, whether it is products/ goods or services sales are very important as revenues are generated only through sales and it is very important to increase sales strategically and this can be enabled only through technology.
Many IT and software companies are developing and transforming technologies in the sales segment because of growing demand. There are various challenges, and limitations which are involved in sales IT technologies such as data integrity, data security, etc., along with the cost of the technologies hence, there is a need to explore and do research in this area and that is the reason for selecting this topic.
The scope of the study is confined to the Indian environment. The scope is limited to Retail, FMCG, and E-Commerce industries. There are various sales IT technologies available in the Indian market but only the top five of them shall be selected and analyzed out of which one technology shall be deeply analyzed. The scope deals only with the impact, challenges, advantages, and disadvantages of sales IT technologies in the selected industries in the Indian environment.
This research shall be carried out in a systematic way. All important components shall be covered and all ethical issues shall be addressed. There shall be any copied content in this research and there shall be any copyrights, etc., issues.
Positivism, Critical theory, Realism, Critical Realism, and Constructivism and the research paradigms which shall be followed in this research.
The data collection shall be divided into two dimensions primary data and secondary data and these data shall be collected from various sources like academic notes, books, journals, articles, blogs, and various internet sources. The primary data and the secondary data analysis shall be done and the same shall be incorporated in the literature review chapter of the final project document.
The qualitative analysis tool shall be used in this study. The tools such as SWOT Analysis, PESTLE Analysis, and the Ishikawa diagram shall be used and during the research, if we found that any additional tools are required to use we shall explore and use those tools and incorporate them data analysis chapter of the final project report.
An Analysis of Consumer’s Online and Offline Shopping Behavior is an MBA Marketing-related final-year project. The main aim of this project is to study online shopping customer’s behavior and offline shopping customers behavior. The duration of the project is 60 days.
1. Analysis of consumer behavior on online and offline purchases.
2. Conduct a comparative study of online and offline purchases.
3. Find out what people think about online shopping.
The purpose of our study is to understand the public’s perception of public restrooms and how satisfied the public is with the cleanliness of public restrooms. We also focus on whether long-term improvement programs like the Swachh Bharat Mission lead to the installation of enough public toilets in India and how the lack of toilets affects people in India.
We have collected responses across India during the period June to July 2020, where our sample size is 140 respondents.
Safe sanitation is an important parameter for a clean environment as well as for ensuring public health and hygiene. It also plays a vital role in the economic development of society. Access to essential basic facilities, such as toilets for all, is a minimum requirement for safe sanitation. To eliminate open defecation by 2019, the national flagship program, Swachh Bharat Mission (SBM-Urban), launched by the Government of India in urban areas, has made remarkable progress.
In the process of achieving the overall goal of SBM, several innovative concepts have evolved and emerged to increase access to toilets.
In this project, we discuss the methodologies used to maintain the cleanliness of open restrooms and the proposed facilities for specially disabled people. One of the best possible methods to prevent open defecation is to first provide infrastructure facilities where needed. Mainly in the north side of India, open defecation is considered no different. They are mostly men who prefer open defecation. The next thing is to maintain the infrastructure so that visitors can use it efficiently and effectively.
Many issues need to be addressed to keep restrooms open properly. First and foremost is proper and frequent cleaning of open restrooms. Although the municipality has taken many steps to improve the maintenance of open restrooms, it is still not maintained as expected. Now, they have even started using the latest technologies to achieve this. While workers are available or trying to perform their duties properly, the most significant difficulty they face in many places is the availability of sufficient water to clean toilets.
No one in this world is perfect. This is a tendency to make mistakes. During the study of the subject, special care was taken to gather the best information, but some things went out of control. Below are some of the limitations of the study:
The study was conducted to design solutions for effective public toilets in cities. The study achieved its goal by fully analyzing and determining the course of the use of public toilets and user satisfaction and how the lack of toilets in public places affects people. The results of the study show that urban markets, highways, tourist attractions, etc. Also, toilets should be clean and hygienic and placed every 5-6 km distance. The report concludes that the government can take several steps based on the recommendations. The government should adopt some recommendations to ensure that public toilets operate as instructed.
Download the complete DESIGN SOLUTION FOR EFFECTIVE PUBLIC TOILETS IN CITIES MBA Project Report. This Analysis of the Public Toilet Facilities in India Project can be useful for students to make their Final project report.
This project will be implemented to understand the consumer’s attitude to Electric Vehicles as an alternative to mobility. Electric cars run entirely on battery power and there is no other source. Battery-powered cars are known as electric cars, often referred to as Electric Vehicles. This MBA Marketing project study is based on the details involved through a questionnaire and additional information. The research methodology is such that it is conducted through descriptive research, data collection questionnaires, and various articles, journals, literature reviews, and websites.
Data are collected through primary and secondary sources. Data collection is done through Google Forms and Consumer Surveys. Respondents include current car owners, potential car buyers, and the primitive economy class.
Secondary data: in the form of finished products, as they are statistically considered in one way or another. The secondary data consists mainly of articles published by various academics and corporate authors, data collected from company websites, and research. And also review the literature.
Data were collected from two different sources: primary and secondary. Basic information was collected by distributing the questionnaire in the form of Google documents to drivers, potential buyers, primitive class, and current owners.
Secondary information is obtained from various websites, research websites, research articles, and literature reviews.
Selection methods are descriptive statistics and persuasive selection.
Sample size 150.
Project name – Consumer Attitude towards Electric Vehicles as an Alternative for Mobility.
And the objectives are
Findings of the research are
can be concluded by
Finally, the analysis of the available data, both primary and secondary data, meets the objectives we set.
Data Analysis:
Recommendations
Conclusion
Today, the automotive industry is growing day by day and everyone in the world wants to get a vehicle for their mobility. Trends in the automotive industry change from time to time to new sources of vehicles, such as gasoline, diesel, gas, hybrid vehicles, or solar vehicles.
But the most surprising trend is the innovation of electric cars. We have seen electric trains before, but now we can see buses and cars. Therefore, this study is conducted to gain knowledge and understand consumer attitudes. The survey depends on the questionnaire, which includes basic information and additional information. The analysis of the research answers is completed.
ABSTRACT
The present study aims to find out the “Consumer preference towards pricing strategies of washing Powder”. It emphasizes gauging the strength level of the perception in the retailer’s mind. This MBA Marketing project mainly deals with ascertaining the perception of Vanish Washing Powder and suggestions to improve the market share.
The alternate title of this project is Pricing Strategies adopted by brand vanish around Hyderabad.
The Pricing Strategies study is based on both primary and secondary data. The data collected in the research is primary data through the mode of structured direct personal interviews. The data was collected from secondary sources such as journals, magazines, reports, previous reports, and the company web.
It is found that most people prefer to Vanish washing powder for the quality and cleanliness and maximum numbers feeling good. They suggested that the company needs to develop low-cost variants and provide better pricing options to consumers. It is also suggested to the company bring more awareness which can gain from the ordinal utilization of promotional tools. This can help in grabbing the market share.
Hypothesis:
Null Hypotheses: There is no difference between Consumer preference & Pricing offers provided by Vanish Powder.
Alternative Hypotheses: There is a difference between consumer preference and Pricing offers provided by Vanish Washing Powder.
OBJECTIVES OF THE STUDY:
SCOPE OF THE STUDY:
The scope of this study is to find out the student’s preferences and opinions regarding the pricing of Vanish Powder. The present study will keep the companies informed about the Buying Behaviour towards Vanish Powder and try to come up with solutions to the problems faced during purchasing and post-purchasing of Vanish Washing Powder. The main aim of this study is to measure the usage of Vanish Powder in Hyderabad city and the Consumer’s choice of choosing a brand based on quality and benefits.
RESEARCH METHODOLOGY
Sampling Procedure:
The Sampling Procedure used is Area Sampling.
Sampling Unit:
All the users of Vanish washing powder form part of the Sampling units.
Sampling Frame:
The population for the study consists of consumers buying Vanish washing powder.
Sampling Size:
The Sample Size is limited to 100 respondents.
DATA COLLECTION:
The primary data was used collected by Conducting a Survey about the Vanish washing powder with the help of a well-designed Questionnaire.
The data was used collected from the various website of Vanish washing powder, company literature, Journals on Marketing, and Business newspapers.
DATA ANALYSIS:
The Data analysis was used by using various tools such as cross-tables, Charts, Graphs, Percentages, etc.
LIMITATIONS OF THE STUDY:
Abstract
How digital strategy is going to help medium and small pharmaceutical companies to grow as global players and the opportunities for them in international markets. How digitalization helps to improve their operational efficiency, Brand promotion, and increase in quality, to make the company competitive, grow in terms of productivity, revenues, and profitability.
Main Objective of this Research
Other Objectives of the Research
Scope and Limitations of the Research
Each and every research work has its own scopes and limitations that are ethical, genuine, and validity of the information. And hence this research as well as its own limitations and scope. The research work will focus on the digital marketing of Indian small and medium-sized pharmacy companies competing in the highly competitive global market.
The Indian pharmacy market has grown tremendously in the past few decades, further there are plenty of medium-sized companies operating in other foreign countries. This research will focus on the methods that these medium-sized companies use the technologies available to them. The reason why the researcher has selected quantitative analysis is due to the huge market in India and the numerous operating medium-sized businesses.
Hence the researcher is looking to collect most information from most of the companies across the nation and their wide range of customers in order to get a clear picture of the research at hand. Hence this research will follow an interpretative pattern and an interpretative paradigm as well.
Introduction
This Health needs Assessment in Indian Remote and Rural Areas Project work mainly focuses on the assessment of health needs in India and when it comes to the health needs assessment of our communities, especially the most thunder among us, is the communities we serve. We constantly pursue a deep understanding of health needs and carry out a strategic approach to address that priority needs Community Collaborative and Partnerships.
The following are the major health issues that emerged from all statistics:
Further health issues were noted either in the health statistics results:
The Project team is focusing on the following health care issues as a “priority” (these are not ranked by importance) :
Research Objectives:
Research Methodology:
Methodology
The researcher will use exploratory research using phenomenology and triangulation to investigate the various health needs in India to develop a suitable framework for increasing the health standards of the population. The researcher will use secondary data to evaluate and understand the trends in health care, tools, techniques, and equipment available at present. Additionally, study and investigate the changing trends in populations and the factors.
The researcher will interview NGOs, populations of remote and rural areas, Hospital and government health department officials personally with differently structured questionnaires. The researcher is of the view that targeting a minimum of 10 remote and rural areas for the research is important in the collection of primary data. At the second level of data collection discussion with a focus group of various related organizations is to be conducted using a structured questionnaire to understand the use of technology, government initiatives, and Ngo’s contributions. Further at this stage understand investigate and assess the health needs.
Sources of Secondary Data and Information of this Research.
The researcher will collect secondary data on the Indian remote villages, from government sources, trade journals, research firms, and NGOs to assess the outcome of the research in terms of the objective set herein. The internet will be surfed along with digital libraries and websites of research firms such as McKinsey to collect secondary data keeping in mind to ensure the credibility and validity of the information collected.
Problem Formulation
Operational Excellence is a volatile and dynamic phenomenon being adopted by organizations to build profitable and satisfying growth inclined. Operational excellence is a philosophy that can be achieved and maintained consistently only by continuous improvisation and it allows organizations to have a cutting-edge advantage in highly volatile and frequently changing competitive environments in terms of business.
Operational excellence mainly deals with bringing excellence in all aspects of the business including maintaining transparency and corporate governance etc. The main and core objective of operational excellence is to maintain quality, effectively utilize resources, reduce wastage and reduce defectives, accidents, etc., and build a profitable organization.
The energy sector is the sector that is playing a major role in GDP and economy across the globe and even in India, there are many private and government undertaking players who are in the energy sector. In the Indian context, the oil and gas reserves and the players in the segment, and their contribution towards the economy, etc need to be considered.
The main objective of choosing the topic for research is, there are many challenges being faced by government undertaking organizations to cope with operational excellence which is leading to frequent accidents and blowouts leaving many dead and many more severely Injured where Private organizations are far ahead in these concepts. They were able o bag new contracts.
Main Objective of this Research
Secondary Objective of this Research
To understand the roles of Management, leadership team, and Internal and external associates in achieving operational excellence.
Problem Statement
Operational Excellence draws most of the big companies into the Increase in Profitability and productivity, since the big multinational companies are well established financially, popularly, technologically, and with high expertise. They tend to put tremendous pressure on medium-sized and government oil and gas sector firms. Since small and medium-sized firms lack the financial, technological, and expertise backing they tend to suffer in the operational competence and their survival becomes very thin.
And furthermore, India has great scope in its market size, which attracts all the world’s biggest players into the completion of the excavation, digging, and distribution. The research will be carried out in government and private sector oil digging companies and the responses and limitations and the data validity are crucial aspects that need to be concentrated and point of major focus.
The objective of the study
Hypothesis
Research Methodology
In this research, an attempt is made to collect first-hand information by administering a structured questionnaire to 320 respondents in four samples of BPO Companies in Hyderabad. The four largest BPO companies, namely Infosys, Wipro, TCS, and CTS at Hyderabad have been selected for the study. The sample customers are taken on a random sampling basis at the rate of 80 respondents totaling 320. The respondents are all at entry level only. The techniques used for data analysis are Averages, Percentages, and Chi-Square tests.
Sources of data:
There are two types of data. They are as follows:
Secondary data will be collected from the annual record of BPO’s periodicals, journals, and the internet.
Sample Design:
Sample Size:
Around 320 employees (80 from 4 selected BPOs 80X4)
Period of the Study:
The study period has been taken as preceding 5 years.
Techniques of Analysis:
The techniques used for analysis and interpretation are Averages, Percentages, and Chi-Square tests.
Scope of the Study:
This study finds out practices pertaining to the training and development function, which is a part of broader human resources management. This study is based on the four selected largest BPO companies in Greater Hyderabad covering about 600 Square Kilometers in Telangana.
Limitations of the Study:
The accuracy of the study is based on the reliability of the data collected. The study has been confined to a sample of four BPO companies, Hyderabad only. The inferences derived from the study and the suggestions made for further improvement need not necessarily be applicable to similar home loan organizations in the industry.
Objectives of the Study:
Need of the Study:
There are many Impacts which are cursing the youth and children and the the role which is being played by Advertsing is also key and the Impact on society, youth, children etc. Governments may put guide lines, rules and regulations to control the adverse effects but the fact is that the governments could sustain only if they encourage alcohol and tobacco sales and the revenue generated by them as tax directly and indirectly. The bribings to government officials, vulgar advertisements on Hordings etc. has tend me to know and understand whether the advertising is to be or not to be on Alhocol and Tobacco Products.
Scope of the Study:
The scope of the Study is varied but confined to Chennai city and the study is carried out in questionnaire model and it was an Interview based model. The respondents are from different age groups, Income levels, educational backgrounds. The scope here is confined to advertising, Pros and cons of Alcohol, Pros and Cons of Tobacco and the role of advertising Tobacco and Alcohol Products and the effects etc were discussed breifly.
Statement Problem
Limitations of the Study:
Conclusion:
Difenetely the advertising on Alcohol and tobacco Products is not to be case in India in current Scenario. The central and state governments has to cordinate with all concerned departments in controlling the adverse effects of drinking and smoking. Every one have to think and it is the responsibility of every one mainly the celebrities who are giving ads to alcohol and the tobacco based products. The parents who have to monitor their children and their friends and their activities as it is been observed the youth is getting attracted to these and spoiling their lifes and careers. The domestic issues and work issues need to be handled in balance, smoking or the drinking may give temperory relaxation but it is not the permanenet solution moreover it kills.
Suggestions
Download the Complete MBA Marketing Project Report on Alcohol and Tobacco Advertising – To be or Not to be. This Project for PG in Advertising and Public Relations.
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a good project